Organic Prairie's New Roasted Chicken Breast Deli Slices Entice the Sandwich Lover

La Farge, Wis. - March 14, 2008

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Eric Davis

612.372.6465

eric@modernstorytellers.com

Organic Prairie is giving organic sandwich lovers even more meat options with the introduction of Organic Roast Chicken Breast Deli Slices.

Organic Roast Chicken Breast Deli Slices join Organic Prairie's growing line of sliced organic deli meats, including Oven-roasted Turkey Breast, Roast Beef and Ham slices.

Made without sodium lactate, an ingredient found in some leading organic deli meat brands, Organic Prairie Roast Chicken Breast Deli Slices are the only national brand to contain only three ingredients: organic chicken, water and sea salt.

"Organic Prairie deli-sliced chicken is delicious, lean and an excellent source of protein, produced without potentially harmful chemicals," said Tedd Heilmann, Organic Prairie general manager. "Sandwich our sliced chicken, avocado, red onion and favorite Organic Valley cheese between two slices of whole grain bread and enjoy a scrumptious and healthy all-in-one meal."

The most delicious and safe meats come from animals raised according to the most strict organic production and humane treatment standards, as they are on the small to mid-size family farms that cooperatively own the Organic Prairie brand.

Organic Prairie farmers were among the nation's first to produce meat without the use of antibiotics, synthetic hormones or pesticides. They insisted on third-party organic meat certification long before federal organic standards were established and were the first in the industry to ban animal by-products from their cattle's diet. They played a vital role in shaping federal organic meat certification standards Â-- the strictest in the industry.

Organic Prairie Roast Chicken Deli Slices are sold in 6 oz. packages and will be available in stores on April 1, 2008.

Organic Prairie Family of Farms: Independent and Farmer-Owned

Organic Prairie is the meat brand from America's largest cooperative of organic family farmers, Organic Valley Family of Farms. Famous for its award-winning organic dairy, juice, eggs, soy, and produce, the co-op began selling organic meats in 1996. Organic Prairie's aim is to provide families with the healthiest, most wholesome meat that is raised in accordance with organic principles and practices-respecting the dignity and interdependence of human, animal, plant, soil and global life. Organic Prairie offers fresh organic beef and pork, as well as a full line of frozen beef, pork, chicken and turkey items. Look for Organic Prairie's products in the distinctive black and gold packaging at leading supermarkets, natural food stores, cooperative groceries and restaurants. For further information, call 877-662-MEAT or visit www.organicprairie.com and the cooperative's farmer website, www.farmers.coop.

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