Organic Prairie Introduces Organic Beef Jerky in Prairie Classic and Smoky Chipotle Varieties; Rebrands its Organic Spicy Hickory Jerky
Extending its popular beef jerky product line, Organic Prairie introduces Prairie Classic and Smoky Chipotle, 95 percent fat free flavors made from organic USA beef without the use of antibiotics, synthetic hormones or pesticides.
"Organic Prairie jerky is a convenient, healthier alternative to traditional jerky products because it contains only the highest quality organic ingredients," said Tedd Heilmann, Organic Prairie general manager. "And, each variety is great on the go. Our new Prairie Classic's traditional flavor is especially pleasing to kids' palettes, and Smoky Chipotle makes for a spicy snack any time of day."
Organic Prairie also is rebranding and repackaging its existing beef jerky offering, Hickory Smoked, to become Spicy Hickory. All three varieties will be in similarly branded 2 oz. packages for an SRP of $5.49 and will be available in stores April 1.
"Our products are produced by family farmers who are committed to humane animal treatment and care for the land," Heilmann added, "which makes for meat that naturally is fresher, better tasting and healthier for consumers."
Organic Prairie farmers were among the nation's first to produce meat without the use of antibiotics, synthetic hormones or pesticides. They insisted on third-party organic meat certification long before federal organic standards were established and were the first in the industry to ban animal by-products from their cattle's diet. They played a vital role in shaping federal organic meat certification standards—the strictest in the industry.
Organic Prairie Family of Farms: Independent and Farmer-Owned
Organic Prairie is the meat brand from America's largest cooperative of organic family farmers, Organic Valley Family of Farms. Famous for its award-winning organic dairy, juice, eggs, soy, and produce, the co-op began selling organic meats in 1996. Organic Prairie's aim is to provide families with the healthiest, most wholesome meat that is raised in accordance with organic principles and practices -- respecting the dignity and interdependence of human, animal, plant, soil and global life. Organic Prairie offers fresh organic beef and pork, as well as a full line of frozen beef, pork, chicken and turkey items. Look for Organic Prairie's products in the distinctive black and gold packaging at leading supermarkets, natural food stores, cooperative groceries and restaurants. For further information, call 877-662-MEAT or visit www.organicprairie.com and the cooperative's farmer website, www.farmers.coop.
